Why you should cross-promote as a writer

Photo by Ray ZHUANG on Unsplash

You have surely seen cross-promotions before, despite probably not having heard about this term before, as it’s a rather common marketing strategy for brands used for a variety of reasons in order to achieve various things.

In this article, we’ll briefly understand what cross-promotion stands for, as well as what its adaption is when it comes to writers and their work.